Communicating our story: What is our brand message?
How many freaking hats to do we wear? As entrepreneurs, business people, business owners, marketing professionals, whatever it may be…we wear so many freaking hats. With all of these social media...
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Word of Mouth meet Technology – Brand Ambassador’s Badge of Honor!
At first look…this is a business card for someone who works for Kawasaki. But…look a little harder, look under the name. Yep, it is the name of a motorcycle….the Vulcan 2000. A Kawasaki Vulcan 2ooo....
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word-of-mouth meet mass media
So I was talking with a friend the other day and she shared this story with me. Now for the sake of confidentiality, I am not going to share the name of my friend or the name of the company I am...
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Why are we doing “Like” campaigns? Why?
I have one question…why must we do “Like” campaigns? Why? Maybe I am little skeptical of this practice….but I have found more and more organizations creating “Like” campaigns for Facebook and that is...
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Facebook Community Funnel – Capturing Digital Word-of-Mouth
I am always thinking through how to find new ways to share stories and funneling like minded people to your story. The digital road map is important, especially when you have many communities online...
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Storytelling is about advocacy – stretching the emotions…
If you have not laughed, cried, cussed, or just gotten plain mad…then you need to check yourself at the door. Storytelling is about believing in something…standing up and allowing the emotions, the...
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